![]() ![]() Omnipresence And The Reciprocity Principle While it’s a horrible example, this is closely related to Stockholm Syndrome (about people bonding with their captives). The mere exposure effect states that when the human brain is exposed to the same person over and over again, we build trust with that person. ![]() Omnipresence also builds trust through something called the mere exposure effect. Omnipresence And The Mere Exposure Effect Here are three effects that make omnipresent marketing SO powerful. You want to be the first person your ideal clients think of when it comes to real estate. You want to achieve that same effect in your target market. ![]() Why? Because those brands are omnipresent. Ninety-nine percent of the people are going to say “Nike” and “Adidas.” The human brain is said to be able to quickly remember only two names in any industry.ĭon’t believe me? Close your eyes and tell me two brands of sneakers. Sure, they’re ways to stay top of mind, but they’re not targeted. Traditional real estate lead generation methods, including geo-farming, are outdated means of Omnipresence. This gets people to build that “know, like, and trust” factor with you without ever realizing it. Sending the right message, to the right person, at the right time, on the right platform. This happens because you’ve been “pixeled,” so that business can now follow you around the internet.Īs agents, we can use the same method-retargeting people with various types of psychological content to take someone from a stranger to a client with automation. Maybe you’ve gone to Amazon and clicked on a pool table you were considering buying for your family.Īfter browsing, the only other ads you’re getting for the next two weeks are ALL about pool tables. I’m sure you’ve experienced this phenomenon before in your own life. This is done through targeting, retargeting, organic social media, and email. You want to show up everywhere your prospects go online…to the point that they see you two to five times a day. #Omnipresence marketing how toHow To Implement An Omnipresent Marketing Strategyįor the most part, omnipresent marketing requires you to embrace online marketing. That’s how you eliminate competition, commission haggling, and clients who think of you as a glorified doorman. Because you’re the only person who has actually spoken to their specific problems, fears, and desires. You’re showing up, offering value, and building a relationship so that by the time they are actually ready to make a transition, you’re the only choice for them. You’re not just appearing out of the blue when your prospect is trying to make a decision. What you’re doing is getting your messaging in front of people so consistently and so frequently that, in your client’s eyes, you feel like their only choice to get the help they need to buy or sell their home. The goal of marketing is always to be in the right place at the right time. There are three components to this concept. Omnipresence is when you literally appear-or at least seem to appear-everywhere in your prospect’s life. ^ A testimonial to the power of omnipresence from one of our members in The Listings Labs! □ What Is Omnipresent Marketing? #Omnipresence marketing fullRead on to get the full lowdown on omnipresent marketing and how to embrace this powerful real estate marketing strategy. You can say goodbye to commission hagglers and say hello to prospects that see you as the only agent they want to work with. You’ll effortlessly attract highly-targeted leads that are *obsessed* with your services.When you ditch manual, unscalable marketing techniques like cold calling and constant prospecting and embrace omnipresent marketing: It’s a powerful marketing strategy that can help you become the go-to agent in your ideal client’s mind. Omnipresent marketing isn’t just a buzzword. ![]()
0 Comments
Leave a Reply. |
AuthorWrite something about yourself. No need to be fancy, just an overview. ArchivesCategories |